Strong name. Bright future.

Our history

Three family-run businesses joined forces in 1974 to give birth to our company, christened Verlag Papeterie GmbH. The oldest of these founding companies first opened their doors in 1891. We changed our name to AvanCarte GmbH in 2002. The road to success in becoming one of the most important providers to our market segment has been a straight course of steady growth and consistent focus on the needs of the specialty trade. We consider ourselves to be not only a supplier of merchandise, but a full-scale service partner to our customers.

Our products

AvanCarte offers the entire market spectrum in one collection. Our customers can choose from the wide variety we offer for all occasions, tastes and price ranges.

We offer you a broad range of services when it comes greeting cards and gift packaging. Our products include greeting cards, postcards, fine art cards, photo cards, humorous cards, condolence cards, wrapping paper, gift bags, gift boxes, decorative ribbons and bows, gift items and napkins.

Our sales staff

Marketing and sales are the responsibility of our own field service organization, which currently boasts 30 district managers throughout Germany.

In addition, our customers are able to place orders around the clock through our online shop.

Our customers

In Germany we primarily supply specialty retail stores, bookstores, gift shops, specialty sections of department stores, tobacco/kiosk outlets and shops with postal services.


We export primarily to our German-speaking neighbors. Sales are handled by selected distributors in each respective country.